As the music industry continues to shift and change, appearance and the visual component of music are becoming increasingly important, and having a graphic designer to rely on is essential for ensuring that you make a good visual impression.
Guest post by Jeanette Kats of the Symphonic Blog
Appearance is everything. From release covers to music videos and more, the digital age has proven, time and time again, that the visual components of music are quickly becoming as important as the music itself. The cover art for your next release will be both the first and the last thing that people see, so why not make a good impression? The best way to do this is to hire a graphic designer.
For starters, it’s best to claim your artist profiles and update all images accordingly. The next step is to make sure your releases are visually appealing and the art corresponds to the music.
The most efficient way to make sure your music will be translated well is to have a professional release cover done by a graphic designer that you trust. It’s important to form a relationship with any artist you decide to work with so that nothing gets misinterpreted and they understand your vision entirely. Don’t be afraid to give feedback! A graphic designer’s job is to represent your music through art, so be completely candid about what you like and what you don’t like.
Check out some our top release covers from 2017 to see what stands out. A lot of times, the artwork is what makes a listener decide if they’re going to press play or not so make sure to do as much research as possible on any artists that you’re thinking about working with! Keep in mind that graphic designers typically promote their best work, so anything they share publicly should give you a good idea of what they are capable of creating.
The music is always the most important thing, but never forget that your cover art is just as crucial to your vision!
Here at Symphonic Distribution, we also offer video and graphic design services to help you take your music to the next level. Check out all of our options here!