Monday, April 9, 2018

MBW just had its biggest month yet | Music Business Worldwide

As the old adage goes, never trust a website that won’t tell you its readership figures.

Okay, that’s not actually an old adage – it’s just a handy intro to some fairly mundane stats that we’re going to use to flog some B2B advertising. But that doesn’t make it any less true.

March was the biggest month, audience-wise, in the short history of Music Business Worldwide.

According to new stats from Google Analytics, this site attracted more than 265,000 people in March, with over 570,000 page views.

Perhaps more importantly, across the first quarter of this year, average unique users were comfortably higher than 200k per month.

Total page views in the same period (Jan 1 to March 31) stood at 1.5 million.

Meanwhile, MBW’s Facebook page has nearly 40,000 Likes – while the email database for our newsletters, breaking news alerts and other services has now topped 40,000.

The most read original content on MBW in March included exclusive interviews with the likes of big league lawyer Dina LaPolt, Kobalt founder Willard Ahdritz, Warner Bros UK President Phil Christie, COO of ABKCO Alisa Coleman, High Time founder (and expert major label baiter) Carl Hitchborn, legendary talent manager Simon Fuller and Round Hill CEO Josh Gruss.

We also broke the story that Blurred Lines was ruled a copyright infringer by a US appeals court, as well as news of the closure of NME Magazine, Warner’s acquisition of ‘A&R app’ Sodatone, the $1bn merger of streaming service Saavn – and a confirmation from Universal that it would share its Spotify equity profits with artists.

Our trademark deep-dive analysis extensively covered – no surprise – Spotify’s impending public listing, in addition to Daniel Ek’s slick presentation at the firm’s Investor Day in New York.

It’s important to say, as we have before, that MBW doesn’t chase web traffic. We exclusively – and ruthlessly – focus on stories that are relevant to the global music business.

There are lots of calculations, and a fair few graphs. We don’t do photoshoots with pop stars.

We are proud to create accessible yet insightful content that gets straight to the heart of what’s going on in the industry.

The most important people in the music business literally can’t afford to have their time wasted. We think hard about that fact every day.

While we have the chance, a big thank you to MBW’s commercial supporters in the first quarter of this year, including YouTube, INgrooves, SESAC, Kobalt/AWAL, SoundExchange, ASCAP, Centtrip Music, Songtradr, MUSO, Musikmesse and MUSexpo.

Advertising opportunities in Q2 of this year are extremely limited.

If you’re interested in marketing your brand to the most engaged online audience in the global music business, please contact Business Worldwide


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