In a fractured media landscape, marketers often encourage artists to "be" everywhere their fans and potential fans might be. But with 973,000 logging into Facebook, 481,000 tweets and 187 million emails sent every single minute, getting about the noise is getting harder every day.
Some marketers look at the stats below and see a growing audience, others - and we think smarter ones - see the need to focus their efforts.
via Jacobs Media
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