Timothy Xu, the former Chairman and CEO of Greater China at Sony Music, has been named President & CEO of Taihe Music Group (TMG).
Xu has worked in the Chinese music industry for the past 25 plus years. Most recently, from 2012 to 2016, he served as Chairman & CEO, Greater China for Sony, overseeing the major’s business activities in mainland China, Hong Kong, Taiwan and Vietnam.
Taihe Music Group (TMG) is the largest provider and operator of Chinese music in the world. In 2015, the company – which operates nine record labels – merged with Chinese music platform Baidu.
Today, TMG estimates that it reaches more than 500m users through its Baidu music player, Showstart app, LavaRadio, and online fans community, plus other interactive tools.
At TMG, Xu will report to Qian Shimu, Chairman, Taihe Music Group.
Xu will help oversee the music group’s business operations and development, and help execute Qian’s long-term strategic plans.
“We are delighted and look forward to be working with Yi Xu,” said Qian Shimu, Chairman, Taihe Music Group,
“Leveraging his rich management experience in tier-one international music companies and deep industry know-how, Mr. Xu will play a pivotal role in Taihe Music Group and help take TMG to next level.”
Xu commented, “With the recovery of China’s music market, greater-China-based music companies are now witnessing exciting industry changes, as well as seeing great opportunities. Under the leadership of Chairman Qian, TMG has been actively investing in original contents, continuously enhancing its one-stop service chain, and has achieved many remarkable milestones in just a few years.
“I’m honored to tackle this new role, and will do my best to support Qian, along with the Taihe Music team, to make my own contribution towards the development of TMG and the Greater China music industry.”
From 2002 to 2012, Xu founded New-Style Entertainment and Da-Jam Pro International, with business activities extending to artist management, music production and concert promotions in China.
Earlier, from 1994 to 2002, Xu is credited with having re-established EMI Music’s presence in China, serving as chief representative, EMI Music China and GM, EMI Music Publishing China.
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