Thursday, March 22, 2018

Rumours that Jimmy Iovine is leaving Apple Music abound | UNLIMITED | CMU

Apple Music

Despite Jimmy Iovine’s insistence that he’s with Apple Music for the longhaul, rumours that the record industry veteran and Beats co-founder is exiting the tech giant persist. Yesterday, the Wall Street Journal reported that he will shift to a “consulting” role in August this year.

At an event earlier this year, Iovine said: “There’s still a lot more we’d like to do. I am committed to doing whatever Eddy [Cue], Tim [Cook] and Apple need me to do, to help wherever and however I can, to take this all the way. I am in the band”.

Admitting that his current contract with Apple was due to come to an end in August, he added: “The bottom line is I’m loyal to the guys at Apple. I love Apple, and I really love musicians”.

According to the WSJ, Iovine will leave his day-to-day role at Apple Music in August, while still being on hand to assist Cue “as needed”. Sources told the New York Post that he plans to “spend more time with his family”.

Iovine has had a hands on role at Apple Music since the tech firm acquired his Beats Electronics company for $3 billion in 2014. WSJ sources also said that, despite his proud talk of the streaming service’s success, shifting from Beats Music’s focus on “edgy culture” to Apple Music’s mass appeal has been a struggle for him.


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