Pandora has partnered with smart link aggregator Linkfire to improve music discovery and amplify marketing efforts. Pandora becomes the first music streamer to feed Linkfire advanced attribution data that helps artists, labels and marketers understand how content is performing and create data driven promotional campaigns.
The Linkfire integration is part of Pandora's expanding Artist Marketing Platform (AMP). 14,000 artists are using AMP, and more than 22,000 free Artist Audio Messages have been published, delivering 1.6 billion impressions to fans.
“We have always been committed to helping artists find their fans and connect with Pandora's massive listener base,” said Chris Phillips, Chief Product Officer, Pandora. “Our integration with Linkfire provides the industry with unprecedented ways to understand music streaming consumption and makes direct-to-fan marketing more impactful than ever.”
The Pandora Linkfire integration offers:
- The ability to search Pandora’s catalog and retrieve direct links to their songs, albums and playlists
- Pre-release campaign planning that aggregates private links to content in advance of it going live.
- Data to help understand how listeners are interacting with their content on Pandora including whether they played, saved or shared the song, album or playlist.
"The paradigm shift from downloads to streaming has often left artists and labels in the dark when measuring the effectiveness of their marketing activities,” said Andrea Arcari, Chief Business Development Officer, Linkfire. “We’re excited and proud to pioneer this new level of transparency with an innovative company like Pandora."
“Pandora’s attribution data is invaluable for Capitol Music Group as we continue to innovate and invest in conversion-driven marketing. The company's commitment to working more closely with the labels will better optimize digital campaigns and maximize results for artists, and we are glad to have played a driving role in this development" said Nicholas Osborne, Senior Director of Digital Strategy, Capitol Music Group.