Friday, March 9, 2018

Omnichannel: It’s Not What Your Ad Tech Provider Tells You It Is | Forrester

I love digging into data. Sounds obvious, I know. I’m an analyst, after all. But when I returned to Forrester, just after the Q2 2017 Omnichannel DSP Wave published, I found we were sitting on a treasure trove of data gleaned during the customer reference survey portion of the research. And it was illuminating. This […] [from]

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