Friday, March 16, 2018

Independent Labels See International Bonanza | hypebot

Merlin-logo-one-with-strapline-copyGlobal indie licensor Merlin delivered some great news to the independent label community Thursday, and all of it was centered on international growth.

Explosive Growth In Latin America

  • Merlin’s 2017 Latin American earnings increase five-fold in three years 
  • US member labels see streaming revenues from LATAM territories almost double as a percentage of their business
  • Brazil is now the 6th biggest-earning territory for Merlin’s independent label members – ahead of France, Australia and Canada
  • At current rates of growth, Merlin expects to generate over $60m in revenues in 2018 across its audio streaming service partners in Latin America, with US-based members representing around 50% of those earnings.

“We now have irrefutable evidence that the new dynamics of streaming are opening up previously inaccessible territories to independent music, with a phenomenal consumption surge in Latin America and across Asia. What feels particularly exciting is that we’re only at the start of this growth trajectory – and with potential of relatively untapped markets, including China, Russia and Africa, still to be realised.” - Charles Caldas, CEO, Merlin

Opening China To Indies

Merlin has announced its first participation in the fast-evolving Chinese music market - agreeing a series of strategic non-exclusive licensing partnerships with the country’s five leading digital music services: NetEase Cloud Music (NetEase Cloud Music), Xiami (Ali Music Group), QQ Music, Kugou and Kuwo (all Tencent Music Entertainment).

The deals create a new path for independent music businesses looking to enter the Chinese market.



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