Google has expanded its ‘Posts on Google’ feature to include musicians. This means that verified artists can post tweet-like messages alongside their search results. So, for example, Sia could point out that – despite what the top result when you search her name may say – she is not the UK’s Security Industry Authority. She’s actually using the feature to promote a new remix she’s got out, but whatever.
Originally made available for big companies and celebrities in 2016, the feature adds another bit of information to the sometimes useful clutter that appears down the right hand side of search results on Google. The ‘knowledge panel’, they call it. Local businesses were cut in on the action last year, now music types. And very soon, your gran.
“Posting on Google is a new way to share relevant, fresh content with the people who are searching for you”, says Google. “Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web”.
You can check if you or an artist you work with is eligible for this special treat by – you’ll never guess – googling them. If there’s a little link underneath the knowledge panel asking if you manage this online presence, then holy shitballs you’re in. Use your new power wisely.[from http://ift.tt/2lvivLP]