Concord Music has made a strategic investment in found.ee, a marketing technology platform said to be ‘designed specifically for the promotional challenges that are unique to the record business’.
Created by digital marketing agency the Found Group, found.ee allows artists and labels to create a sophisticated online campaign based on fan data.
Once the data is gathered based on consumer activity (clicking a buy link or watching a video), found.ee feeds that information into a robust ad engine that enables targeted ads on leading ad networks, as well as audio ads on Spotify, with Pandora and iHeartRadio coming soon.
“The found.ee advertising and data collection platform is unique and I couldn’t be more pleased to deepen our partnership with them. We look forward to working with the found.ee team who understands the ever-changing online advertising and consumer data challenges and how to overcome them in the digital marketing space,” said Jim Selby, Concord’s General Manager of Recorded Music.
“We look forward to working with the found.ee team who understands the ever-changing online advertising and consumer data challenges and how to overcome them in the digital marketing space.”
Jim Selby, Concord Music
Jason Hobbs, Founder and CEO of found.ee commented, “Concord has empowered us to enhance the product to be the system we always envisioned. We’ve had so many features spec’d out for years, and now we have the opportunity to finally build them and get them out to our user.”
Also on the found.ee team are Managing Partner Jeremy Gruber and advisor Thomas Ford.
Concord Music’s Chief Label Executive, Tom Whalley, and General Manager of Recorded Music, Jim Selby, serve on the found.ee advisory board alongside other music business executives like Benji Rogers (dotBlockchain music, PledgeMusic).
Rogers stated, “found.ee should be the bedrock of any solid and forward-thinking artist campaign. It’s great to see Concord taking the lead and supporting the team on the next stage of their journey.”Music Business Worldwide