Most DIY artists know that utilizing social media is a necessary evil when it comes to promoting their music, particularly when it comes to live shows. Here we look at some smarter ways to grow your followers, maximize engagement, and sell more tickets to your shows.
In this latest post to MusicThinkTank, Simon Tam details how artists can more effectively harness the power of social media to sell more tickets to their next show.
"3. Send personal invitations: Simply sending an invite on Facebook doesn’t cut it anymore – these often get lost with the many other notifications. Instead, send a personal message (do not send it as a group, that’s just annoying) to each person in the area. For more information on how to crush it using Facebook events, read my Music Think Tank article here.
4. Post polls: ask questions to find out what kinds of songs your fans want to hear, from classics in your set to new covers. Surveys and polls provide a different kind of engagement, which alters how your content is delivered in social media algorithims."