Kristen Burke, who has spent nearly 18 years at Universal Music Canada, has been promoted to the newly created position of Executive Vice President and General Manager.
In her new role, Burke will lead UMC’s strategic teams across marketing, digital, commercial affairs, promotions, communications and creative.
Her career at Universal Music Canada started in 2000 as an assistant in National Sales, and has since spanned roles including Marketing Manager, Director of Marketing, Senior Director of Brand Partnerships and, most recently, Senior Vice President of Marketing.
Burke reports to Universal Music Canada President and CEO Jeffrey Remedios, who said: “Kristen is the coach and mentor that our artists want in their corner.
“Kristen is an expert at delivering strategic and commercially successful campaigns, and she is the coach and mentor that our artists want in their corner.”
jeffrey remedios, universal music canada
“She is an expert at delivering strategic and commercially successful campaigns and I look forward to breaking more Canadian artists with Kristen in her new expanded role.”
Burke added: “It’s a privilege to work with the brilliant team at Universal Music Canada. I would especially like to thank Jeffrey for his mentorship and inspiration.
“It’s a privilege to work with the brilliant team at Universal Music Canada, and I am excited about the opportunities open to our artists in the ever-evolving music landscape.”
“I am excited about the opportunities open to our artists in the ever-evolving music landscape.
“Canada has an abundance of incredibly talented and innovative artists and we are eager to share these artists with the world.”
In addition to her work at Universal, Burke also serves as the co-chair of OperaNation on behalf of the Canadian Opera Company and its emerging artist development program.
Music Business Worldwide