TV Industry: It’s Time For A Round of “Stop, Keep, Change” | Forrester

I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of late, my ad experience with my chosen form […] [from http://ift.tt/2leQDNn]