Lyor Cohen, Global Head of Music at YouTube and Google, will deliver a Music Keynote speech at SXSW next year.
His Keynote will take place on Wednesday, March 14 during the second half of SXSWeek in Austin, Texas.
By the time he takes to the mic, of course, YouTube could have already announced/unveiled its new streaming platform, currently codenamed ‘Remix’.
“Over his 30 year career, Lyor Cohen has been behind the most prolific musical acts and at the helm of the biggest labels. His creativity and passion to keep the music industry innovative continue to flourish with his leadership at YouTube,” said Hugh Forrest, Chief Programming Officer.
“[Lyor’s] creativity and passion to keep the music industry innovative continue to flourish with his leadership at YouTube.”
Hugh Forrest, SXSW
“Cohen and the speakers announced today continue to define SXSW as the foremost destination for creative people.”
Other featured Speakers who will appear across SXSW’s various strands include Giphy CEO Alex Chung; actor and musician Common; journalist and author Katie Couric, songwriter and musician Kim Deal; XPRIZE Foundation founder and Executive Chairman Peter Diamandis; Uber Chief Brand Officer Bozoma Saint John; the cast of NBC drama This Is Us; and actress, producer and Emmy Award-winning writer Lena Waithe.
The 2018 SXSW Conference & Festivals takes places across March 9-18 in Austin, with the music festival happening between March 12-18.
Prior to YouTube/Google, Lyor Cohen was the founder of 300 and the Chairman and CEO of Recorded Music for Warner Music Group.Music Business Worldwide