Friday, December 22, 2017

Lost In The Dark On Marketing Measurement? We’ll Show You The Light. | Forrester

Marketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques. Yet, marketers remain in the dark; they are confused, and overwhelmed about the numerous measurement techniques and when to use them.  Why? Put it simply, marketers are not analytics experts.  They may feel uncomfortable with […] [from]

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