Ready To Get Serious About Customer Obsession? Start By Benchmarking Against Peers | Forrester

  Firms everywhere are struggling to translate a ‘customer first’ vision into an actionable customer obsessed strategy. Local firms are no exception. As the marketing director for an Australian manufacturer told us: “Translating the rhetoric of ‘customer-first’ into meaningful action and overcoming legacy attitudes remains hugely challenging.” In a recent report, which Forrester clients can […] [from http://ift.tt/2leQDNn]