Help Forrester benchmark the privacy-personalization paradox | Forrester

Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-personalization paradox is crucial to building customer trust and thriving in the age of the customer. […] [from http://ift.tt/2leQDNn]