Friday, November 3, 2017

Everything you wanted to know about SAP Leonardo but were afraid to ask | Forrester

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […] [from]

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