Because Music is launching a US office in Los Angeles as part of a wide-ranging new deal with Universal’s Caroline International, MBW can reveal.
The agreement appears to spell the end of Because’s long-term partnership with Warner’s ADA.
We’re told that the multi-territory agreement with Caroline International will cover global marketing, promotion and physical distribution (ex-France) and will come into effect on January 1, 2018.
However, digital distribution is not included in the deal: MBW understands that, from next year, Because will globally distribute its digital catalogue directly to streaming and download platforms across the world – tied to the company’s membership of Merlin.
Because’s home territory of France will become part of the UMG deal in 2019.
The independent label will work closely with Caroline International’s teams, led by UK-based Michael Roe and Jim Chancellor, in more than 20 countries.
Because Music was founded in Paris in 2006 by Emmanuel De Buretel (pictured).
Over the years the company has signed and developed talent from around the world including Christine & The Queens, Django Django, Charlotte Gainsbourg, Justice, Major Lazer, and Metronomy.
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