The European DMP Landscape: Niche and local platforms offer competitive solutions for European marketers | Forrester

Data management platforms have been a focal point of discussion this year. Most advertisers I speak to are either deploying or considering the deployment of a DMP to complete their technology stack. Often, their objectives go well beyond media buying. And while most invite US platforms like Adobe, Salesforce and Oracle to RFPs – all […] [from http://ift.tt/2leQDNn]