Riptide Music Group (Riptide) has named Mark Ross as a Partner.
Ross has also committed to investing $4m in the company to finance the future growth of the business.
LA-based Riptide is a synchronization and rights management company that provides music to advertising, movie trailers, TV programming and promos, major motion pictures, videogames, and multi-media productions.
The announcement was made by Riptide executives Rich Goldman, President, and Keatly Haldeman, CEO.
Riptide will use the new funds to expand operations, acquire additional music, and sign and develop songwriters, producers, and recording artists.
Mark Ross (pictured) is the son of legendary music executive Steve Ross, founder and CEO of Warner Communications, and former CEO of Time Warner, Inc.
Ross has been active over the last three decades in the music and film business, including serving as Executive Director of Quincy Jones Productions.
Riptide Music Group is a sync-focused music publishing company.
Recent placements include commercials for Apple, Carl’s Jr., and Google Chromecast; film campaigns for “John Wick 2,” “Valerian and the City Of a Thousand Planets,” and “Get Out!;” and additional placements in TV shows and promos across broadcast, OTT, and cable networks.
“This cash infusion helps us become better situated to serve the talented roster of music creators we work with, and to increase that community on a global scale.”
Keatly Haldeman, Riptide
Riptide has a pop music development division, Incubator, which has worked with artists signed to Atlantic Records, Armada Records, Revealed Recordings, and CR2.
Additionally, Riptide has developed its DIVER division, which is focused on record label and artist sync services.
Haldeman said, “We’re very excited to welcome Mark Ross as our partner. His participation will allow us the opportunity to enjoy significant growth.
“This cash infusion helps us become better situated to serve the talented roster of music creators we work with, and to increase that community on a global scale.
“Mark is passionate about music publishing, and we look forward to working with him.”
Goldman added: “Mark and I both cut our chops in recording studios and as music producers, which, for me, enabled us to bond immediately.
“Mark’s a music guy to the core, and he brings a world of knowledge, relationships and enthusiasm to the table. He shares our vision in the unlimited potential of Riptide Music Group. We are thrilled to have him come on board.”
Dan Silver, Riptide’s VP of Creative, said, “This new partnership with Mark Ross fuels a broader reach for us to brands, studios, and music supervisors with our various catalogs. It will also help us to increase our artists’ value in the marketplace, which will ultimately broaden the audiences for those artists. Mark’s investment, depth of experience, and extensive industry relationships are sure to power an energetic new growth phase for Riptide.”
“Riptide is a dynamic company with a seasoned team, a tremendous catalog, and solid media connections. I’m thrilled to be joining them, and to help support their growth during this exciting new era across all aspects of the global music industry,” Ross said.Music Business Worldwide