PledgeMusic has sold off live recordings platform Set.fm to VNUE Inc little over a year after closing the deal to buy the service.
Set.fm allows artists to instantly capture, promote and sell recordings of their live performances.
Direct-to-fan platform PledgeMusic closed a deal to buy the platform in September last year, but has now flogged it to VNUE – and announced a new partnership with the buyer.
Subsequent to the deal, VNUE will present PledgeMusic North America’s full suite of tools allowing artists to sell music, merchandise and live experiences directly to fans, enhancing VNUE clients’ revenue opportunities.
VNUE, along with its exclusive licensee DiscLive, specializes in recording live concerts and releasing products such as limited edition CD sets and USB drives to fans immediately after their performance.
In the past 14 years, DiscLive and VNUE have worked with artists at venues including Father John Misty, Blondie, Keith Urban, The Pixies, REO Speedwagon, 3 Doors Down, DEVO, Scott Stapp of Creed, Peter Frampton, Seether, Bad Company, Good Charlotte, and many more.
“We are thrilled that Set.fm is now with VNUE and DiscLive, partners that can truly help capture and drive instant live recordings.”
Dominic Pandiscia, PledgeMusic
Set.fm boasts thousands of artists and tens of thousands of fans.
VNUE says it plans to update and improve the platform for indie artists and their fans, and to implement pro features for artists that VNUE and DiscLive produce.
“Our goal is to take success of Set.fm and further develop it into a truly professional platform that will work for the major artists for whom VNUE produces live recordings, and for up-and-coming indie artists alike,” said Zach Bair, CEO & Chairman of VNUE.
“The addition of Set.fm to our suite of product offerings creates a dynamic, scalable new platform for instant live recordings that will be unparalleled in the direct-to-fan market. Our partnership with PledgeMusic as a whole is equally exciting, helping to drive increased opportunities and revenue for all of the artists involved in each of our respective platforms. VNUE looks forward to expanding ways in which fans can engage and immerse themselves in our fully produced, exclusive content by working with PledgeMusic North America, and we couldn’t be more energized to get it all going.”
“We are thrilled that Set.fm is now with VNUE and DiscLive, partners that can truly help capture and drive instant live recordings,” said Dominic Pandiscia, CEO of PledgeMusic.
“We look forward to working with them on building campaigns across the North American market for the range of artists they work with.”Music Business Worldwide