Hip-hop business mogul Percy “Master P” Miller has joined Cinq Music as President of Urban Music.
Cinq Music is a technology driven record label, distribution, and rights management company with an HQ in Los Angeles, plus offices in New York and Orlando – as well as Bogota, Medellin, Seoul, Minsk, Colombo.
The company has history with Master P: when Cinq Music was founded 11 years ago, it inked a multi-year exclusive digital distribution deal for his music catalogue as an artist.
The founder of No Limit Records, Master P gained fame as a performer in the mid-1990s with hits like “Ice Cream Man” and “Make Em Say Uhh” along with roles in several independent films.
No Limit became a multi-million dollar business empire, selling over seventy-five million albums to date.
Cinq Music co-founder and President Barry Daffurn said: “Master P was one of the first rappers to see the real potential of music as a business.
“Many artists only concentrate on their creativity, but Master P saw his work through the eyes of an entrepreneur.”
“Master P is an iconic artist/entrepreneur that will help Cinq and all its artists maximize the value of their intellectual property.”
Barry Daffurn, Cinq Music
Added Daffurn: “Master P is an iconic artist/entrepreneur that will help Cinq and all its artists maximize the value of their intellectual property.”
Jason Peterson, CEO of GoDigital Media Group, Cinq’s parent company, said: “Through Cinq, Master P will be an evangelist and connector, helping us sign more artists. He brings a wealth of experience and a deep artist network.”
In August, Cinq Music announced that it had absorbed $20m in series B funding to acquire music rights.
The money comes from its parent, media and tech company GoDigital Media Group, which is focused in IP.
Although Cinq has been most notably associated with Latin music to date, the funds are being used to acquire rights from all genres, across both masters and publishing.
The money will also fuel international expansion.Music Business Worldwide