NME has formally launched a new platform called Emerging aimed at grassroots artists and bands which, the magazine says, is “a new way for unsigned acts to get featured on NME while also helping to combat some of the struggles emerging artists face”. For NME readers, it adds, “it’s a great way to discover new bands”.
Beyond being a channel via which new acts can push their music at the magazine’s editorial team, NME Emerging will offer various tools for artists who sign up, including a print-on-demand t-shirt selling set-up and discounted use of DIY distribution platform TuneCore to get tracks into all the key download and streaming platforms.
Says Richard Giddings at NME publisher Time Inc: “NME has supported grassroots talent for 65 years and NME Emerging is a new route for unsigned artists to get heard by the team. If they like what they hear they’ll be writing about them, putting them in the magazine or even inviting them to play a gig”.
He adds: “Spending time with artists brought to light what their pressure points are, where the opportunities lay for them and where NME can help. We’ve built this platform out of those conversations to give artists what they need and the response so far has been really positive. It also provides another opportunity for our partners to tap into an audience of passionate music fans and work with artists”.