How To Make Smarter MarTech Investments | Forrester

Forrester has covered marketing technology for 15 years, and I’ve been here for nearly 11 of them. Over the years, the MarTech landscape has exploded and what we have today is frankly an unsustainable ecosystem of thousands of software vendors that can supposedly do just about anything, except make you a turkey sandwich while you […] [from http://ift.tt/2leQDNn]