Beyond simply acting as a fan site, Facebook can be an excellent way to advertise to your fans through the use of the social media platform's Ads Manager in way that is both effective and affordable. Here we look at how.
In this most recent post to MusicThinkTank, Lisa Occhino outlines how artists can make use of Facebook's Ad Manager.
"Another big benefit of advertising music on Facebook is that you can get as specific as you want with your targeting — which means that you’re not wasting your precious dollars on advertising to people who aren’t likely to care about your music.
If you’re new to Facebook ads, you’ll probably need to play around with different targeting options for a bit until you hit on the right combination. In Ads Manager, you’ll be able to see in real time how your estimated reach changes as you make tweaks."