Facebook announced that it has acquired TBH, a positive-focused anonymous polling app that has become an overnight success with teens. Facebook and its Instagram app are fighting for teen engagement and loosing so far. Launched just three months ago, TBH has gained amazing traction with the demographic that Zuckerberg & Co. seek.
tbh has had 5 million downloads and 2.5 million daily active users in the past nine weeks. The app lets people anonymously answer positive multiple-choice questions about their friends who then get the poll results as compliments. Users see questions like “Best to bring to a party?,” “Their perseverance is admirable?” and “Could see becoming a poet?” with their uploaded contacts as the answer choices.