Wednesday, October 25, 2017

Blockchain and The Music Industry: RAC, Nest HQ and UJO Music Offer A Beginners Guide [VIDEO] | hypebot

RACIs blockchain just the latest buzzword or could it radically change the music industry?  We think it's the later, but understanding what blockchain is and does can be confusing. Grammy winner RAC recently released his latest album EGO using the Ethereum blockchain via UJO Music, and this 6 minute documentary looks inside the process.


This short documentary was designed to make the technical concepts of blockchain and music easy to understand and accessible for those just getting into the space without sacrificing the necessary technical terms and language.

Produced by Nest HQ, the filmmakers visit RAC in his studios in Portland, OR and travel to Brooklyn, NY to meet both Ethereum co-founder Joseph Lubin and Jesse Grushack of UJO Music, a blockchain music distribution start-up also know for their work with Imogen Heap. 


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