Emerge will seek out young artists and musicians between the ages of 13 and 19, who are residents of the U.S. or Canada, who, beginning on Oct. 11th will be able to register to enter the contest at http://ift.tt/2yh9Aa8.
The search will receive support from promoter and venue management giant AEG Presents, music tech company Deckstar, digital marketing agency Deutsch and streang service Spotify.
All entries will be reviewed by Atlantic A&R reps, who will select the winning entrant for chance at a major label contract.
“We’re super excited to partner with all of these amazing companies that together embrace all aspects of an artist’s career,” said Atlantic Records’ Chairman & COO Julie Greenwald and Atlantic Records Chairman & CEO Craig Kallman. “This is a talent search for the digital age, designed to find distinctive voices with huge potential.”