Wednesday, September 13, 2017

Metrics That Matter Still Matter in ABM, Because – Why Wouldn’t They? | Forrester

For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. “How will I know my ABM program is working?” I was after the end-all be-all answer, […] [from]

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