Live Nation Entertainment has hired Chris Loll as the first Chief Operating Officer of its Media & Sponsorship unit.
Based in New York, Loll will report to Russell Wallach, Global President of the division.
Loll brings a breadth of experience in growing marketing service companies, having recently served as Chief Operating Officer of IPG Mediabrands.
In his newly-created position at LN, Loll will lead all business operations while executing a multi-year strategy said to ‘introduce new data, digital and live products for agencies and advertisers, while refining process, systems and sales solutions to accelerate the division’s overall growth and vision’.
“Chris has a proven track record reinvigorating corporate productivity and taking media and advertising businesses to new heights,” said Russell Wallach, Global President Media & Sponsorship, Live Nation.
“We welcome his unrivaled talents to our division at time when we are experiencing record growth and I look forward to working closely with Chris to ensure we maintain that momentum and expand our global footprint.”
Live Nation recently reported Q2 earnings which revealed that revenue was up 29% for the quarter to $2.8 billion.
“Chris has a proven track record reinvigorating corporate productivity and taking media and advertising businesses to new heights.”
Russell Wallach, Live Nation
Its media and sponsorship division saw revenue up 31%, while 90% of their planned sponsorship for the year is already under contract.
“Live Nation is a marketers playground, with access to passionate fans, unmatched live and digital experiences and highly desirable content,” said Loll.
“Who wouldn’t be excited to join a growing company, with impressive talent, unique assets and a business model with untapped potential.”
At IPG Mediabrands, Loll managed and grew the company’s largest region and multiple specialty data and digital units.
Prior to IPG, he spent over a decade at WPP, namely with Y&R, VML and Wunderman rising through the network ranks to lead offices in London and New York, where he offered some of the world’s largest brands expertise in advertising, direct and digital marketing.
Loll received his Bachelor’s degree from the United States Air Force Academy and his Master’s degree from UCLA Anderson School of Management.Music Business Worldwide