Friday, September 22, 2017

Ed Sheeran’s Shape Of You is now Spotify’s most-streamed song of all time | Music Business Worldwide

Ed Sheeran’s Shape of You is now officially the most-streamed track of all time on Spotify, having overtaken Drake’s One Dance.

Shape Of You, released via Atlantic Records, has 1.318bn plays on Spotify as of today (Sept 22) according to the streaming company.

One Dance currently stands at 1.317bn plays, ahead of another billion streamer – The Chainsmokers’ Closer.

Despite releasing his latest album, Divide, back in March, Sheeran is currently the most-streamed artist in the world on Spotify with over 40m monthly listeners.

He is the second most-streamed artist of all time on the service, with over 10bn plays. (Second only to Drake.)

Using the approximate rule that Spotify’s per-play music rights-holder payout (across free and paid) sits at around $0.005 per stream, that means Sheeran’s catalogue will have generated around $50m for Sheeran and his music business affiliates so far.

Globally on Spotify, Ed Sheeran is most popular in Mexico City, where he currently has over 850,000 monthly listeners.

Shape Of You was released in January.

The track was co-written by Sheeran with Steve Mac and Johnny McDaid.

It was produced by Sheeran and Mac.Music Business Worldwide


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