Saturday, August 19, 2017

Madtech Convergence Is Ongoing – With Or Without You | Forrester

For marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack. There are positive signs with the marketing technology ecosystem rapidly consolidating — and millions of dollars […] [from]

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