Fast-growing music licensing platform Songtradr has announced a major new partnership with Mood Media – the US-born corporation which provides in-store music to retail chains across the Americas, Europe and beyond.
Santa Monica-based Songtradr directly represents the music of over 100,000 creators.
It pitches this material to leading players in the TV, advertising and movie worlds – as well as online YouTube channels and other digital partners.
The firm has licensed songs to companies including Netflix, NBC Universal, Microsoft and Disney. And now it has a significant new partner that can get its clients’ music heard – and pay them for the privilege.
Mood Media specializes in creating ‘customer experiences’ for retailers across the globe – a definition than can mean anything from bespoke attention-grabbing installs to programming music radio across a network of stores.
The company’s past clients have included McDonald’s, Ikea, Wendy’s, The Body Shop, Primark and Club Fitness.
Mood Media was acquired earlier this year by several key stakeholders, including affiliates of Apollo Global Management LLC and GSO Capital Partners LP.
For Songtradr – which has officially raised $6m in investment to date – the new deal promises to significantly grow the network of those licensing the music of its 100,000+ free and paid subscribers worldwide.
“By working with partners like Mood Media, we can provide our artists with significant exposure and additional revenue opportunities collected from thousands of participating retail clients.”
Paul Wiltshire, Songtradr
Paul Wiltshire, founder and CEO of Songtradr (pictured), said: “By working with partners like Mood Media, we can provide our artists with significant exposure and additional revenue opportunities collected from thousands of participating retail clients.
“We look forward to growing our network of partners across many different verticals and supplying them with cutting edge music from Songtradr’s artists.”
Songtradr is now available in more than 150 countries, with offices in LA, London, and Manilla.
The company doesn’t take any ownership in creators’ music, instead charging a commission (15%-30%) which is significantly more generous than a standard music industry sync deal.
Music supervisors and licensing partners benefit from the company’s proprietary search and variable license pricing technology.
In other news, Songtradr has just launched a new feature enabling its customers to take advantage of secure music file-sharing.
“We’re growing Songtradr to become the one destination where artists can control, manage, share and monetize their music across all verticals,” added Wiltshire.Music Business Worldwide