Part of the appeal of Tesla’s Model 3 is that it’s an attractive car, one that you’d expect to pay $35,000 for, regardless of its fuel consumption methods.
It’s got a sleek and sporty look. It has an eye-popping 15-inch screen as its center console and vehicle controls. Plus, it’s relatively fast.
The problem with the Model 3 is that it’s possibly too desirable, teasing a price that’s mostly unrealistic. Here’s a breakdown of the cost realities you should expect from actually buying a Model 3 with 220 miles of range:
- Any color that isn’t black. ($1,000 for other color options)
- Premium upgrades - Heated seating, premium cabin materials, power adjustable seats, enhanced speakers and sound, tinted glass roof, auto dimming and power side mirrors, additional USB ports and phone docking options. (+$5,000 for package)
- Enhanced Autopilot - Matching speed to traffic, stay within the lane, automatically change lanes, transition from one freeway to another, exit freeway, and self-park. (+$5,000)
- Full Self-Driving - Future updates allowing the car to drive itself fully autonomously. (+$3,000 on top of enhanced Autopilot)
- 19-inch sport wheels - Upgrade over 18-inch standard wheels. (+$1,500)
- Long Range Battery - If you want or need 90 miles of additional range, a quicker start speed, and slightly higher top speed that bumps the base price an addition $9,000 to start.
Items that won’t show up on Tesla’s site when configuring a new car:
- Sales tax (in CA the base model will cost a little over $3,000)
- Adding a 240V outlet to your garage or parking area
Let’s suppose you can afford a Model 3 and have a little extra money to play with on top of the base configuration, how much is the car likely to cost an average person? Here are two different scenarios:
Standard model: $35,000
- +$1,000 for Midnight Silver Metallic color
- +$5,000 for Premium Upgrades including glass roof
- + sales tax on a $41,000 car
Long Range model: $44,000
- +$1,000 for Deep Blue Metallic
- +$5,000 for Enhanced Autopilot
- + sales tax on a $50,000 car
First, I do think $35,000 for the standard car and options is completely reasonable. There’s a reason Tesla is the first electric car at this price. Even Chevy’s uglier Bolt is more expensive.
The two options I think will be very tempting for people and hard to resist will be the premium upgrades package and the enhanced Autopilot. Because of the price, I also imagine people won’t get both and will pick between the two.
Unless someone wanted black to begin with, I think the $1,000 price for a different color won’t be a deterrent.
You can find the full list of options, both standard and upgradable on Electrek[from http://liisten.com/feed]