Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy | Forrester

To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek fandom a run for its money. But how does one create pixie […] [from http://ift.tt/2leQDNn]