Under the terms of a new deal, China's Tencent Music Entertainment (TME) will distribute music from UMG's vast global catalog on its popular streaming platforms QQ Music, KuGou and Kuwo.
TME also becomes the master distributor and licensing partner, exclusively sub-licensing content to other music services in China.
In China, TME is one of the largest music platforms, providing over 17 million songs to 600 million monthly active users, including more than 15 million paying subscribers.
Other major music groups are expected to follow with similar deals.
Abbey Road China Studio Planned
To accelerate the development of Chinese recording artists, UMG and TME will work together to design, build and develop Abbey Road Studios China, a state-of-the-art recording and mastering facility inspired by UMG's iconic recording studio in London.