As Spotify moves from a niche to a mainstream service, how it is being used is changing too. Since many of your friends are using Spotify too wouldn't it be great if there was a quick and easy way to share songs, albums and playlists? Now there is.
Spotify has just launched codes for quicker access to songs, albums and playlists. Nice. http://pic.twitter.com/0VzS4ygTXy— Mattie Bennett (@mattie_bennett) May 4, 2017
Spotify has launched 'Codes' - an in app feature inspired by Snapchat's Snapcodes, which makes it easy to follow people on the app. But Spotify Codes are about quickly sharing music.
“Now there’s a unique code for everything on Spotify. Scan a code on a friend’s phone and go to that song, artist or playlist,” The feature is rolling out to users globally.
Beyond just sharing playlists Spotify Codes could be a boon to music in other ways. "While friends sharing playlists is certainly one use, the much more interesting aspect is what Spotify Codes could mean for artist marketing," suggests Music Ally's Stuart Dredge "Flyers, posters, billboards… perhaps even TV advertising – something that would take Spotify Codes into the territory traditionally occupied by Shazam."