Inside media’s data-driven future.
Here’s how advertisers ignore data.
Plus, rants and raves about overt messaging and suspension of disbelief, Disney’s new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare – but how the joke may be on Suave.
This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition.
Listen as we go inside media to reveal the ugly truth!
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Special thanks to Jeff Schmidt for his amazing production support.