Coca-Cola and Music: A Case Study | Music Business Journal | Berklee Co...

Coca-Cola is taking giant steps in developing countries to harness the loyalty of teenagers to its brand. The company, which has a long history of integrating popular music into its product lifestyle, is now making music the tool of choice (sic) “to refresh the world” and “inspire moments of optimism and happiness”. These two statements, [...] [from http://ift.tt/2pw6198]