Music PR agency Bills PR has announced the launch of a new playlist plugging service, alongside its traditional print and online divisions. The service will focus initially on independently curated Spotify playlists.
“Helping people discover new music has always been at the heart of what we do”, says company founder Jon Bills. “As this process has evolved, it was immediately apparent to me that Bills PR must adapt to help our clients reach the best possible audience – whether through bloggers, established music critics, or tastemakers”.
“We have forged relationships with key playlist curators and influencers in the same way we do with journalists and bloggers”, he goes on. “I’m extremely excited to be able to offer this service to artists and labels, which allows us to support them in further touch-points of music discovery”.
The growing opportunities for plugging songs to playlist curators was a topic covered at CMU’s Great Escape conference two years ago.[from http://ift.tt/2lvivLP]