YouTube Live streaming is now open to any creator with 000 subscribers. That's down from a previous threshold of 10,000. The expansion of YouTube Live to more creators will further fuel the explosion in live video on YouTube, Facebook, Instagram, Snapchat and elsewhere.
Why so much attention the live streaming?
"In 2017 the digital economy is increasingly being defined by attention rather than pure content plays," wrote Tim Mulligan of MIDiA. "With a surfeit of recorded content and published content, live video is a way to command attention other than relying upon varying price points and content exclusivity. The live video battle for the shortening attention spans of consumer has only just begun."
More from Tim on YouTube Live here.