In November 2015, Spotify released Spotify Fan Insights, a dashboard to help artists better understand their Spotify listeners. Today, it exited beta as Spotify For Artists combining analytics, profile management tools and some new features.
Spotify Fan Insights has rebranded as Spotify for Artists and is available to all artists and managers.
It’s designed to be a one-stop shop for artists on Spotify, including access to audience insights and song data, plus tools to manage their artist profile. Artist verification and artist playlisting are also part of the new Spotify for Artists.
Existing verified artists will remain verified, unverified artists no longer need to fill out a separate request to get verified, and artist playlisting is being simplified.
Over the last 17 months, tens of thousands of artists joined the Fan Insights beta.
Two success stories:
- Artist Lucy Rose used data to select Latin America as one of her tour locations – and played packed shows to crowds that knew every word to her songs.
- Jake Udell, founder of TH3RD BRAIN, which represents artists including ZHU & Gallant, used Fan Insights to recognize a spike in streams of ZHU & Skrillex's "Working For It". They used the data to double down on marketing efforts.
"This is just the beginning," promised Spotify in a blog post. "We’ll continue rapidly evolving and growing Spotify for Artists based on your feedback; you and every artist on Spotify deserve the chance to build an audience, engage your fans, express yourself, and get the support you need."