When enabled, users can play a song within Messenger without leaving the app or chat. Users with subscriptions will be able to play the full song, while non-subscribers will get a 30 second preview.
Earlier in the day, we learned that Spotify was launching a Facebook Messenger bot that lets friends share music within chats. The bot includes search, recommendations, sharing a 30 second song clip within Messenger, or launching Spotify to hear the full song.
With Facebook ramping up hiring in its music department, exactly what music's "larger roll" in Messenger and on Facebook actually appears to still be a work in progress.