Thursday, March 16, 2017

Taylor Swift probably isn’t setting up a streaming service, but imagining she is passes the time I suppose | UNLIMITED | CMU

Taylor Swift

Taylor Swift is known for her penchant for trademarking everything she ever says. Now she’s apparently attempting to trademark the name ‘Swifties’, for a new online project that may or may not be her own streaming service.

According to TMZ, Swift has filed documents to grant her the rights to the name in relation to a website “featuring non-downloadable multi-media content in the nature of audio recordings”. Which does sound a bit like a streaming service. Though it also sounds like a website with a few videos on it, so who knows? Maybe she’s going to set up a YouTube rival, featuring only videos relating to herself.

Taylor Swift is, of course, totally down on streaming, once describing Spotify as an experiment she wanted no part in. Although her view of streaming music did shift somewhat after Apple Music pretended to care what she thinks back in 2015.

Anyhoo, as we all know, streaming is a tough business model to crack, and no one has yet managed to turn it into a profitable venture as yet. Which is possibly why Swift is also trying to trademark the ‘Swifties’ name for guitars, guitar picks, guitar straps, drumsticks, organised retreats, educational camps and self-guided online courses.


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