Monday, December 17, 2018

Select A Project Manager and Stop Meeting By Committee [Music Biz Weekly Podcast] | hypebot

image from openclipart.orgMichael Brandvold and Jay Gilbert discuss the pitfalls of holding conference calls and meetings with groups of people and not having a single point of contact who is responsible for managing your project on this episode of the Music Biz Weekly podcast.

Don’t get sucked into the hole of wanting everyone around to always be on a phone call, on a email or in a meeting, say this pair of experienced music marketers.  Rather, assign a single person who is responsible for managing all projects and communicating with the responsible team members.


Tainted Love: Understanding Tainted Detection In The MITRE ATT&CK Evaluation | Forrester

In my previous blog post on the MITRE ATT&CK Evaluations I developed a scale for rating the individual vendor evaluations and provided source code to help make the results more generally consumable. Since publishing this blog, I’ve been having a number of conversations with clients about the ‘tainted’ modifier in the recent MITRE ATT&CK evaluations […] [from]

Live Nation hires Brittany Flores as President Of Miami, US Concerts | Music Business Worldwide

Live Nation Entertainment has appointed Brittany Flores as President of Miami, US Concerts.

In her new position Flores will oversee the booking, marketing, and business operations for Live Nation in Miami, Ft. Lauderdale, West Palm Beach, and Jacksonville.

Meanwhile, Neil Jacobsen has been appointed as President of Tampa/Orlando, US Concerts.

Jacobsen will run the US Concerts business in Tampa, St. Petersburg, Orlando and the Florida Panhandle.

Flores and Jacobsen will report directly to Bob Roux, President of US Concerts at Live Nation.

In a newly created position, Jacobsen will also assume the role of Chief Operating Officer of Florida, and will oversee the firm’s development opportunities and long-term business planning throughout the state.

Brittany Flores joined Live Nation in 2012, working for Jacobsen and managing booking and programming for all venues within the US Concerts portfolio in Florida.

In 2017 she expanded her responsibilities, playing a role in opening Daily’s Place Boutique in Jacksonville, which hosted 30 shows in its inaugural season.

Prior to her impact on the live music scene in South Florida at Live Nation, she toured with British band MUSE.

Neil Jacobsen has been with Live Nation and the company’s predecessors for over four decades and has held top positions in the northeast with both the Don Law Company and Electric Factory Concerts.

He made the transition to head Live Nation’s Florida concert businesses in 2007.

“With Brittany and Neil at the helm, we are positioned to maximize the opportunities across this key region and bring more live music to Florida than ever before.”

Bob Roux, Live Nation Entertainment

Bob Roux, President of US Concerts, Live Nation Entertainment, said: “As the market leader, we’ve seen incredible growth in Florida over the past several years.

“With Brittany and Neil at the helm, we are positioned to maximize the opportunities across this key region and bring more live music to Florida than ever before.”Music Business Worldwide


ausgezeichnete Hilfe bei dem Studium | FATblog

Schnelle Erstellung und Lektorat verschiedener fachwissenschaftlichen Aufgabenstellungen eine gro?e Bemahnung von Professionalen und Kundenservice, die Ihnen ausgezeichnete Zusatzleistung bei der Fertigung unterschiedlicher gelehrten Arbeiten sehr gerne geben kann. Unsere Ghostwriting Online-Agentur arbeitet schon lange in diesem Sektor. Das sind mindeste 350 Kenner (Professoren und Dozenten, schluss einer hausarbeit bestellen niemals H?rer), die irgendeine Hochschularbeiten p?nktlich […] [from]

End Of Year Guide To Launching Your Music Industry Career | hypebot

6As another year draws to a close, Angela Mastrogiacomo offers some helpful advice on how to position yourself for a successful music business career launch in 2019, by drawing on the experiences of 2018, constructing a solid plan and challenging yourself.


Guest post by Angela Mastrogiacomo of the TuneCore Blog

So here we are. We’ve reached the end of another year, and odds are you’re either celebrating the major wins that 2018 brought, scratching your head at some of the hiccups you ran into or, if you’re like most of us, doing a bit of both.

But the end of a year is a time for deep, personal reflection, while the start of a new one allows the perfect opportunity to start with a clean slate and pursue the future you desire.

Let’s look at a few ways you can honor all that was in 2018, while looking towards 2019 as the year of YOU.


If you truly want to set yourself up for success in the New Year, you have to be willing to take an honest look at what this year held. Try to be honest with yourself—what did you do that didn’t work? What could you have done better? What did you fall short on?

Don’t be afraid to pat yourself on the back and make note of what did work. What did audiences respond to? What songs were major hits with your fan base? What strategy proved effective?

By stripping it all down and looking at your year in review from an objective place, you’re able to better assess how to improve, while doing more of what worked.


It wouldn’t be a New Year if you didn’t have at least a few goals to work towards. While I always think you should be realistic in your goals, I say throw at least one stretch goal on there for good measure. This might not be something you expect to accomplish in the next year, but something you’re working towards in the long run, like a label deal or a prime spot on a festival stage.

Try to be specific and tap into the specific feeling that accomplishing that is going to create—after all, that’s what we’re after in the long run isn’t it? The sense of accomplishment that you get when an audience loses their mind during a chorus, or the feeling of connection when a fan sends you a personal note to let you know what a song meant to them.

For this reason (and many more), it’s always good to remember what you’re working towards and why you do what you do. It’s what keeps you going during the not-so-glamorous parts of your career.

So, while you want to have that stretch goal, you also want to have a list of manageable mini goals that you can work towards throughout the year. For instance, playing a certain venue in your city, doing a two-week tour during the summer, finishing up your new EP.

It can be beneficial to have number based goals as well like, “Hit 5,000 follows on Instagram”, but just remember those can be harder to reach and always require a set strategy behind them. So if you are doing a numbers based goal (follower count, sales numbers, show turnout) just remember you have to have a plan to actually get there. (This is true of all goals, really)


Time to make a plan!

2Now, if you’re an organizing nerd like me, you probably love this part. If you’re a bit more “whatever will be, will be”, this part might take some getting used to. But I promise it’s a pivotal part of the process and it will set you up for success in any endeavor.

Really, it’s as simple as sitting down and making a plan for your goals. Figure out what you need to do to make those goals a reality, and then work backwards to understand how to make that happen.

For instance, if you want to have a more engaged social media following you might first assume, “Ok, well I need to create more engaging content…” – and that’s accurate. But you want to get even more specific. Ask yourself, “What content gets the best response from our fans?”

If you aren’t yet sure (and Facebook/Instagram Insight and Twitter Analytics aren’t helping), start experimenting. Post photos, videos, lives, quotes, behind the scenes content, just share share share and see what’s sticking. Then, do more of that. Pay attention to what works, and slowly start incorporating more of it, but if you ask me, I say never completely stop playing and experimenting.

You want your social media pages to be cohesive and make sense for your brand, but you grow by experimenting here and there, so don’t lose that spirit.


I think this one is a good life goal, honestly. Every few months, challenge yourself to do something that scares you.

You know that feeling you get when something sounds both really exciting and really terrifying? When you know it could be an important step in your personal or career growth, but it also makes you sort of sick to your stomach? That’s where growth lives. Do that thing.

This will be different for everyone, but my guess is when you read that, at least one or two things popped into your head. Go put it in motion.


We’ve talked a lot about taking stock of 2018 and planning for a brighter future, and those are all important steps to a productive, successful career, but don’t forget: you’ve got to take time to celebrate your successes and bask in the moment.

So many of us are guilty of glossing over the most exciting parts of our career, and ruminating over the smallest struggles. Don’t forget to celebrate yourself and all you’ve done. We have to learn to enjoy what we have, when we have it, and to really bask in it.

You’ve earned this, so let yourself be excited.

Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR, where her artists have seen placement on Alternative Press, Substream, New Noise, and more. She’s also the owner of music blog Infectious Magazine.


Moving On Up: Apple Gets Into The Business Of Elevator Music | hypebot

1Although the tinkly, saccharine iterations of current major hits, dubbed 'Muzak' is much maligned by those forced to endure it, such watered down covers are a fairly profitable vein of music business, enough so that apple has decided it wants its piece of the pie.


Guest post by Bobby Owsinski of Music 3.0

Remember Muzak, the music we all loved to hate, affectionately known as “elevator music?” Even though it supplied super-sweet versions of cutting edge hits to businesses everywhere for years, it was actually a good business to be in as it made a lot of under-the-radar money, and Apple now wants a piece of it.

According to Music Business Worldwide, the tech giant recently filed a foreign trademark application for the name Apple Music For Business in Jamaica at the beginning of June 2018 under international classes 38 and 41. These classes cover telecommunication services, education, training, and sports and entertainment services.

3This is a bit different from a Muzak-type service though. That company has gone through a string of bankruptcies in recent years after having been acquired many times, and doesn’t have the same hold on that market as it used to. The basic business model was to re-record the hits of the day so as to not pay any licensing fees for the original recordings from record labels. What Apple has in mind is different.

Recently Nielsen Music reported that artists and labels were losing $2.65 billion a year because small businesses around the world are using private streaming services to supply music instead of applying for a commercial license (some streaming services don’t even provide this type of tier yet). This is the market that Apple wants a piece of.

The study found that in the US, UK, Sweden, Spain, Italy, Germany and France only 17% are playing licensed music while the remaining 83% use a personal account. That amounts to  21.3 million businesses worldwide essentially paying for music, but not paying the going rate that a business usually pays.

In the United States, a business owner must pay for a commercial license based on the number of people that the venue can hold for services like SiriusXM and most cable television.

If Apple succeeds in tapping this market, it will not only be good for the music business as it will increase its income, but will provide a big boost to Apple Music as well.


Daily News Highlights: Monday, December 17, 2018 | The Daily Rind

Google Commences $1 Billion Expansion in New York City Instagram is testing ‘creator’ accounts with special features for influencers Snapchat memories 2018: Here’s how to see your “year end” story

The post Daily News Highlights: Monday, December 17, 2018 appeared first on The Daily Rind.