Thursday, April 18, 2019

Top Film Director Sees Piracy as Most Successful Form of Distribution | TorrentFreak

The vast majority of filmmakers are not happy with online piracy. They would rather see people using paid platforms or services.

This is also true for German Director Werner Herzog, who has won many prestigious awards during his more than 50-year career.

A few days ago, the director received a lifetime achievement award at the Visions du Réel Film Festival in Nyon. During a masterclass, the topic of piracy came up, which prompted Herzog to share some interesting thoughts.

When Herzog released his first film in 1962, movie piracy wasn’t an issue. However, that clearly changed in recent years.

During the discussion, Ukrainian producer Illia Gladshtein said that the legal availability of Herzog’s films is far from optimal. Often the only way to see them is through torrent sites. While piracy is a sensitive topic among filmmakers, the German director certainly realizes its potential.

“Piracy has been the most successful form of distribution worldwide,” Herzog told the audience.

While the 76-year old director doesn’t like piracy or seeks to promote it, he’s fine with people downloading his films without permission, if there are no legal alternatives available.

“If you don’t get [films] through Netflix or state-sponsored television in your country, then you go and access it as a pirate,” Herzog noted, quoted by Screen.

“I don’t like it because I would like to earn some money with my films. But if someone like you steals my films through the internet or whatever, fine, you have my blessing,” the director added.

Availability remains an important talking point. Most of the questions the director receives nowadays are from teenagers who ask him where they can find his films.

Luckily, his back catalog is now easier to access through legal streaming platforms, Blu-Rays or DVDs. That’s probably a good thing, since 15-year olds generally know their way around pirate sites.

Herzog’s comments show that even some of the most respected filmmakers see some benefit in piracy. For them, it’s often more important that their films can be seen by a wide audience.

This means that ‘defeating’ piracy ultimately starts with making sure that legal availability is in order.

Werner Herzog photo by Nicolas Genin

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.


Wednesday, April 17, 2019

Car-sharing app Car2go suspends service in Chicago amid vehicle thefts, fraud investigation | Advertising Age

Daimler North America subsidiary Car2go is dealing with an apparent raft of vehicle thefts in Chicago and suspended the app-based service while a police investigation is underway.

The Chicago Police Department said late Wednesday it was notified by Car2go that some of the company's vehicles may have been rented by deceptive or fraudulent means through a mobile app.

"Due to the information provided by the company, numerous vehicles have been recovered and persons of interest are being questioned," the department said in the statement, adding it was working with the company to determine the extent of other unaccounted vehicles.

Police said the vehicle recoveries appeared to be isolated to the city's West Side.

A Daimler spokesman said in an email the company is working with Chicago law enforcement "to neutralize a fraud issue."

"No personal or confidential member information has been compromised," Daimler spokesman Michael Silverman said. "Out of an abundance of caution and safety for our members and Chicago fleet support teams we are temporarily pausing our Chicago service. We will provide an update as soon as possible, and we of course apologize to our Chicago members for the inconvenience."

Silverman, asked whether any vehicles had been stolen, as initially reported by one news outlet, declined to comment on "an active police investigation."

The Car2go app allows users on-demand access to a network of eco-friendly Mercedes-Benz and Smart vehicles. The company launched in the U.S. in 2009 with a fleet of Smart ForTwo vehicles. It added Mercedes-Benz CLA and GLA vehicles to its fleet in 2017.

In January, the company said it had 3.6 million members worldwide in 2018, a rise of 21 percent from the previous year. At the time, Chicago was its newest location and had more than 10,000 members sign on since the Windy City launch in July.

Car2go's global fleet in January totaled nearly 14,000 vehicles in 25 locations in North America, Europe and Asia.

David Muller is a reporter for Automotive News


Serena Williams announces her VC firm via Instagram | Advertising Age

Serena Williams, tennis pro, mom, influencer and entrepreneur, is out to conquer another world: investing.

On Wednesday morning, the tennis champ took to Instagram to announce her own venture capital firmSerena Ventures.

Williams wrote in a post to her 10.9 million Instagram followers that she's been quietly investing in a variety of start-ups through the firm since 2014.

The firm's website lists the 30 start-ups in the VC’s portfolio, so far. The offerings range from food delivery and razors to cryptocurrencies. The list includes d-to-c frozen smoothie and bowls delivery service Daily Harvest; women-focused razor subscription service Billie; and The Wing, a company that designs co-working spaces that are tailored to the needs of women. Also in the portfolio is Propel, which provides financial software for low-income Americans, and cryptocurrency exchange Coinbase.

Williams says that the firm focuses on investing in diverse companies with young founders and that foster collaboration. In her Instagram post, she wrote “Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.”

Alison J. Rapaport is vice president of the firm. A CPA who previously worked with J.P. Morgan, Rapaport is tasked with overseeing and sourcing the firm’s portfolio. According to the Serena Ventures website, the market cap for its portfolio is an estimated $12 billion.

The announcement makes Williams one part of a dynamic investing duo. Husband Alexis Ohanianco-founder of Reddit and venture capital firm Initialized Capitalhas been a long-time investor in several successful start-ups, including grocery delivery service Instacart, real estate platform Opendoor and Coinbase. Ohanian’s firm currently supports more than 100 portfolio clients and manages $500 million.

Ohanian posted a celebratory tweet on Wednesday following his wife's Instagram post.

Williams is one of the highest paid female athletes. In 2017, she was the only female athlete on Forbes’ list of 100 highest paid athletes, with more than $27 million in prize money and endorsements. She is an investor in Bumble Fund, an initiative from dating app Bumble that supports early stage businesses founded by women of color and other underrepresented groups. Williams has her own clothing line, Serena, which she launched in May 2018. Williams is also a board member of Poshmark and SurveyMonkey.



Certain Songs #1514: Pearl Jam – “MFC (Katowice 06-16-2000)” | Medialoper

Album: 6/16/00 – Katowice, Poland
Year: 2000

In the year 2000, Pearl Jam released Binaural, a record that I was never even remotely able to wrap my head around, and after quite a few spins, I gave up on. I’m sure some of you think it’s some kind of lost masterpiece, but to me, the best thing about Binaural was the cover.

Oh, that and the fact that they made the decision to release bootlegs from every single show they played on the tour. This was the beginning of the Pearl Jam Official Bootleg Series, making them only the second band to understand that artificial scarcity — especially of live shows — was kinda bullshit. And while there have been exceptions, nearly every single show that Pearl Jam has played this century has been available.

Obviously, only an insane person would own every single one: I’ve only ever bought a few, and I’ve neglected to get the recording of the show I attended in 2009 (more on that tomorrow), and in fact I waited to see what the consensus was on the initial batch before I spring for any of them.

One of those was a recording they’d done in Katowice, Poland, which featured an speedballing version of my favorite song from Yield, “MFC”. A companion / sequel to “Rearviewmirror” — which was often abbreviated to “RVM” — “MFC” was an acronym for “Mini Fast Car,” where over a stumbling pair of rhythm guitars, Eddie Vedder told a tale of a woman getting the hell away from her life.

Sliding out of reverse into drive, this
Wheel will be turning right, then straight
Off in the sunset she’ll ride
She can remember a time denied, stood by
Side of the road, now she’s out
Out on her own and line high

Then, with new drummer and black hole sun refugee Matt Cameron superpowering the double-time snare, “MFC” finds its highest gear — one of the highest gears of any Pearl Jam song, to be honest — as it rips into the chorus.

Thereeee’s no leaving here
Ask, I’m an ear
She’s disappeared

Augmented by some really cool psychedelic guitar from Stone Gossard: his solo bends and twists in and around itself, as well as some wah-wah grunts by Eddie — not to mention a well placed “fuck it!” on the last chorus — “MFC” is all last chance power drive and chrome wheel and fuel injection, zipping down the highway at illegal speeds, wind blowing everybody’s hair in every which direction.

Not to mention that it gets in, says its piece, and gets the fuck out in less that 2:28, all of which adds up to my third-favorite Pearl Jam song.

“MFC (Katowice, Poland 06-16-2000)” (Audio only)

“MFC” live in Las Vegas, 2000

“MFC” live in Berlin, 2009

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The kids are all right: Gen X rules Initiative's reverse upfront | Advertising Age

That the people who are going to bury us all don’t particularly care for our favorite sneakers or have any idea who wrote “Smells Like Teen Spirit” is a bit much to absorb on a dreary April day in Greenwich Village, but Jonathan Vu is letting us have it with—pardon the expression—both barrels.

Vu, who reps Converse as global managing partner at IPG’s Initiative, isn’t letting his audience down easy. Speaking to some 500 TV and digital ad sales execs from the stage of the NYU Skirball Center, the agency strategist is here at Initiative’s third-annual “reverse upfront” to illustrate some of the challenges facing the iconic sneaker brand. If part of his message will foster more than a little existential angst in the mostly Gen X crowd, so be it.

“The reality is that most Gen Z kids have never owned a pair of One Stars,” Vu exclaims, in a nod to the low-top Converse shoes favored by aging skaters, surfers and punks. Then he drops the hammer. “They don’t even know who Kurt Cobain is!”


As it happens, this is the 25th anniversary of the Nirvana frontman’s death, and for a moment you can almost hear the forty- and fifty-somethings wince at the reminder of their own impermanence. Not helping matters is the fact that as a demographical outlier, Vu very well may have been wearing footie pajamas in April of 1994.

As much a part of the fabric of the American experience as are apple pie and mobility scooters, Converse’s Chuck Taylor All-Stars have been all but immune to the faddism that has relegated so many other lifestyle brands to the dustbin of history. (If nothing else, All-Stars serve as the only bit that overlaps in the Venn diagram of Rocky Balboa and Joey Ramone.) But the sort of multi-generational cachet enjoyed by Chucks is hardly the norm, and it’s the far younger brand—the first One Stars rolled out in 1974, a good 50 years after Chucks showed up on the scene—that needs to find an in with a segment of the population that isn’t big on knee-jerk reverence.

“The challenge is to break through to a generation that is unaware of your brand and incredibly fickle,” Vu says, before providing a rundown of some of the more immersive executions his team cooked up with Converse. One particularly compelling activation saw Converse and the youth-culture outlet Complex team up for a night of Trap Karaoke in Los Angeles. There’s a lot to unpack in Vu’s 60-second clip, but he characterizes the user-generated concert series thusly: “It’s like going to church, except instead of ‘Amazing Grace,’ you’re singing ‘Back That Azz Up.’”

Further burnishing Converse’s street cred is a collaboration with Tyler, the Creator, who designed a limited-edition line of One Stars dubbed GOLF le FLEUR. The new “Faux Skin” collection just dropped this month. Short of an endorsement by the spooky teen artiste de jour Billie Eilish, it’s hard to imagine a more apt brand ambassador for One Stars than the hyperactive, multi-hyphenate ringleader of Odd Future.

Brick by brick

Additional client showcases from Lego, Amazon Prime Video and Keurig Dr Pepper provide the sales execs on hand with what Initiative hopes is a deeper dive into each brand’s efforts at achieving a higher plane of cultural relevance.

If the universally recognized Lego would seem to be impervious to the tyranny of trends, Kat So, managing director, IPG Partners and Isabel Graham, marketing director, Lego Americas Group, aptly illustrate how even the most ubiquitous brands have to hustle to remain relevant in a world that often seems immune to the analog. When So asks how many people played with Lego when they were kids, roughly 90 percent of the attendees throw a hand skyward. When she follows up with a question about whether anyone has made a recent purchase of Lego, far fewer hands go up.

“So that’s a very big problem,” So says, before launching into a play-by-play of how Initiative worked with Lego to reignite the spark of creativity in kids everywhere. She adds that the gender assumptions that have long hampered the product’s adoption by girls were in need of revision as well.

In an inspired attempt to strip Lego’s cultural edifice down to the cornerstone, So zeroes in on an individual white piece that represents the brand’s most elemental building block. “We took it back to the power of the brick,” So says, as a magnified photo of a single-stud unit looms on the screen behind her. “To a child, this can be anything from a dinosaur tooth to a power cell on the back of a Stormtrooper’s uniform,” she says.

After Graham speaks about some of the upcoming product launches Lego has in store—a kit to commemorate the 50th anniversary of the Apollo 11 mission will be go on sale this summer—So wraps the presentation with a call to leave the hidebound spots-and-dots media plan in the moon dust. “Traditional tactics of high reach and frequency are not going to cut it anymore,” So says. “We can’t just get into kids’ and parents’ faces—we need to get inside their heads.”

(A few days later, one sales exec who was on hand for the Initiative pitch said she’d love to see a Lego campaign that capitalized on one of the brand’s less celebrated features. A series of ads that zero in on the faces of barefooted grownups who’ve just stepped on a Lego brick would serve as a funny, relatable reminder that kids need to remember to clean up after themselves, the seller says. Other than boredom, terror and disappointment, the pain associated with a rogue Lego biting into the underside of an unshod foot is one of the few universal human experiences; as such, an execution along those lines would be wildly relatable.)

Comeback kids

Earlier in the show, Initiative U.S. CEO Amy Armstrong gives her guests a quick refresher course on the breadth of the agency’s client roster. Along with the four brands that will present toward the end of the day, sellers are read a roll call that includes the likes of Nintendo, UPS, Tik Tok, Revlon, Liberty Mutual, IHOP, Applebee’s, Canada Goose, Merck and Boeing.

Naturally, Armstrong’s primary focus has to do with Initiative’s remarkable revitalization effort, one that in a matter of days will earn the company the title of Ad Age’s Comeback Agency of the Year. Under Armstrong’s leadership, Initiative has won a number of global media accounts while developing a work culture informed and shaped by a diverse leadership team.

The efforts to promote a more cooperative and proactive in-house environment appears to have rubbed off on the clients as well. When the overhaul first began in early 2017, Initiative’s partners gave it a Net Promoter Score of negative-26. In the span of the last two years, the agency has seen its external NPS ranking soar to a plus-55, within shooting distance of Armstrong’s initial goal (plus-60).

“We’re very happy with how far we’ve come, but we’re not letting up,” Armstrong says, adding that the prevailing theme for Initiative in 2019 will be to continue the transformation that began two years ago. Look for Initiative to mash down the pedal even further on “Cultural Velocity,” a concept that draws a direct correlation between the speed at which a brand interprets and responds to cultural data signals in order to improve its relevance with consumers and the frequency with which that brand’s cash registers ring.

In other words, the faster a brand can accrue cultural capital, the faster it will rake in the more quotidian currency at the point of sale. The way Initiative sees it, all the soft metrics against which media investments are valued—impressions, reach, likes, clicks—are immaterial in the face of its results-oriented methodology.

If that’s a bold stance to take on the eve of the upfront marketplace, that early-summer interlude in which the broadcast and cable networks book advance commitments of up to $20 billion on inventory for the coming TV season, the ad sales execs on hand don’t seem to be put out by Initiative’s impatience with the paid-media paradigm. As one seller notes after the event, not all of the ambitious plans developed by Initiative are necessarily designed to be realized during the upfront, when maximizing dollar volume and the rate-of-change remains the primary objective of those on the supply side. Initiative has no interest in disrupting the upfront bazaar.

Third time’s a charm

The fact that the Skirball’s orchestra seats are all occupied suggests that the various ad sales execs are more than happy to devote 90 minutes of their Friday afternoon taking in the show.

“Their approach to the marketplace is pretty unique,” says Mark Miller, executive VP, ad sales, NBCUniversal. “Whereas other agencies have their vendor days, this is almost the exact opposite, in that they’re coming to us with key accounts and actual results.”

Omnicom Media Group last month hosted its own upfront switcheroo, but as Miller alluded, that three-day Partner Summit wasn’t designed to showcase the objectives of the agency’s clients. Instead, two dozen TV nets and digital publishers headed downtown to give the OMG stable an advance look at some of the custom solutions they might be able to offer those clients in the coming year. Among the media powers that presented at the OMG summit were CBS, Viacom, Warner Media, the CW, Twitter and Condé Nast.

Miller notes that the Initiative event over the last two years has given rise to a certain kind of FOMO dynamic. “Aside from the inherent value of the presentation, I certainly wouldn’t want to miss out on it, because I know everyone I’ll be competing with [in the upfront marketplace] is going to be there,” Miller says, laughing. “It’s a jump ball, and if I’m not there someone else is going to have a leg up.”

Before the afternoon winds down, a soft drink-and-coffee mashup takes the stage. While last July’s $18.7 billion union of Keurig Green Mountain and the Dr Pepper Snapple Group made for a beverage colossus that literally runs hot and cold, much of that client’s pitch to ad sales execs has to do with the Diet Dr Pepper brand. According to Initiative Managing Director Linda Cronin, fans of the zero-calorie soda don’t seem to have acquired the beverage-specific form of object permanence. Market research has established that aided awareness of the brand is an enviable 99 percent, while unaided awareness hovers near zero.

Along with helping Diet Dr Pepper boost its profile, publishers and TV networks may be enlisted in the effort to help introduce a regional soft drink brand to a national audience. Squirt, a grapefruit-flavored concoction native to Phoenix, Arizona but all but impossible to find east of Chicago, will soon be making the jump to the big leagues, says Ryan Stevens, senior director of brand management, Keurig Dr Pepper.

While Stevens didn’t go into specifics about the plan to distribute Squirt from sea to shining sea, the brand has long been embraced by Hispanic consumers in the southwest. As such, the expansion could prove to be a unique opportunity for a Spanish-language broadcaster such as Telemundo or Univision.

As Miller gears up for NBCU’s own frenzied upfront selloff, he says he’s come away with some insights on the Initiative clients’ investment strategy that should be of use well after the summer bazaar gives way to the fall scatter market.

“I wish more agencies did this kind of thing,” he says. “Any time you can take the discussion beyond price points and the reach-frequency curve is time well spent.”


Carl’s Jr. makes a hemp burger and Andy Capp’s gets the munchies: Marketer’s Brief | Advertising Age

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to

Maybe McDonald’s just isn’t meant to be fancy. Below, find out how the fast-feeder is cutting back on premium burger toppings. We also revisit Oreo’s famous “you can still dunk in the dark” tweet, as a former Mondelez executive this week suggests it wasn’t worth the hype. “Sorry to have wasted your time,” he says. Now he tells us? But first, 4/20 is three days away, which means marketing is about to go to pot.

4/20 munchies
Just like cannabis, the unofficial holiday celebrating it has gone mainstream. Get ready for a lot of 4/20 pot tweets from brands trying to look hip. But how edgy is it, really, now that cannabis is legal in multiple states? Even a couple of food brands are going beyond social media to launch actual 4/20-inspired products.

A Carl’s Jr. restaurant in Denver, for instance, plans to sell a “Rocky Mountain High: CheeseBurger Delight.” The special sandwich features two beef patties, Carl’s Jr. Santa Fe Sauce infused with hemp-based CBD oil, pickled jalapeños, pepper jack cheese and fries (yes, fries), and goes on sale at 6 a.m. on April 20. It will sell for, you guessed it, $4.20. The hemp-derived CBD oil being used comes from Colorado’s Bluebird Botanicals. Voters in Colorado approved the legalization of recreational marijuana use in 2012. According to Bloomberg, the cheeseburger will have 5 milligrams of CBD.

For those outside Denver, there’s a way to satisfy the munchies from the comfort of home. Andy Capp’s is releasing a special take on its Hot Fries: Andy Capp’s Fully Baked Hot Munchies are available through delivery via goPuff on April 19 and 20, according to parent company Conagra Brands. As Conagra co-Chief Operating Officer Tom McGough joked during an investor presentation last week, “this brand is growing like a weed.” Once again, the price is a play on the day, as four 4-packs will be sold for $20.

Revisiting ‘dunk in the dark’
Who can forget Oreo’s famous “you can still dunk in the dark” tweet sent when the power went out at the 2013 Super Bowl? It was widely praised as one of the first examples of “real-time marketing,” a practice that now occurs so regularly that these kind of tweets rarely break through, unless they're exceptionally witty or timely.

On Wednesday, Jerry Daykin, a former marketer at Oreo-owner Mondelez International, headed to Twitter to re-examine Oreo’s famous tweet, while calling out M&M’s for its attempt at tying into the final season of “Game of Thrones” with a tweet a couple of days ago.

“I feel morally responsible for leading Mdlz social when Oreo Dunked in the Dark,” Daykin wrote as he retweeted a post from M&M’s U.K. account. Mdlz is shorthand (and the ticker symbol) for Mondelez. “Everyone got excited by our real-time success, but we forgot to say that our bigger conclusion was that ongoing (paid media supported) targeted relevance was better. Sorry to have wasted your time.”

Daykin, who is currently a media director at GSK, was head of social media marketing at Mondelez in London when the “dunk in the dark” tweet was sent by a team in the U.S.

But one person familiar with the effort disagrees, telling Ad Age: “Not sure where he was during the Super Bowl, but it wasn’t with the brand or its agencies. The tweet had no media support behind it—just earned attention. The lesson is to find unique opportunities to be relevant, but not to create a monster of a sub-industry of real-time marketing without a strategy, focus or reasons to be.”

Bye bye, Signature Crafted
McDonald’s is abandoning a two-year-old experiment with more premium burgers, while sticking with updates to its classic Quarter Pounder. The move suggests the Signature Crafted line meant to attract diners looking for premium toppings wasn’t a hit. After introducing fresh beef Quarter Pounder patties in 2018, the Golden Arches began offering bacon on the Quarter Pounder this year, as well as a Quarter Pounder Deluxe with lettuce, sliced tomatoes, mayo, American cheese, onions and pickles. Now, saying those changes have been successful, it will eliminate Signature Crafted, which debuted in 2017 and featured groupings of higher-end toppings for hamburgers, grilled chicken or crispy chicken sandwiches.

Camaro vs. Mustang, Part II
Chevy Camaro is again trying to crash Ford Mustang’s birthday. A new video from the Commonwealth/McCann’s office in Dubai shows a mustang horse winking, then blowing out the candles on a 55th birthday cake with a Mustang logo. The birthday present turns out to be a Camaro. Last year on the Mustang’s 54th video, the same agency produced a video showing a speeding Camaro producing enough wind to blow out the candles on Mustang’s cake.


More vodka
MullenLowe, which recently won the Grey Goose account from BBDO, is out with the brand's first work, called “Live Victoriously.” Ads encourage people to drink the premium vodka more often, rather than saving it for special occasions.

Would you buy this?
Here’s more fodder for the millennial avocado toast jokes: Potbelly is now selling it. The chain’s limited-time Avo Toast comes with sliced avocados, cucumbers, red peppers, onions, and feta, and is served on open-faced bread. It suggests the avocado toast trend isn’t going away anytime soon, but may be getting a bit less pricey.

Tweet of the week

Comings and goings
Papa John's board has created a marketing committee. Its three members are its three newest board members: Dollar Shave Club founder and CEO Michael Dubin, who gets the committee chairman seat; Him for Her founder and CEO Jocelyn Mangan; and the company's newest paid endorser, Shaquille O’Neal.

Hostess Brands named Chad Lusk SVP and chief marketing officer. Hostess also says it plans to open a corporate office in Chicago that will become its hub for marketing and category management while keeping its headquarters in Kansas City, Missouri. Lusk was most recently CMO of Chamberlain Group, which sells garage doors and other products, and prior to Chamberlain was chief strategy officer and then SVP of marketing at Ferrara Candy Company.

Contributing: E.J. Schultz, Jessica Wohl


Alice Tonge leaves 4Creative; DDB SF gets a new president | Advertising Age

Head of 4Creative Alice Tonge is stepping down after 15 years at the in-house creative agency for Channel 4, the British TV station. She will leave the organization this summer. No decision has been made yet about a successor. Tonge joined 4Creative in 2005 after a three-day freelance assignment turned into a permanent job and became the agency’s first female creative lead in 2017. She is best known for “We’re the Superhumans,” Channel 4’s spot promoting its broadcast of the Rio de Janeiro Paralympics, which won a Cannes Lions Film Grand Prix and two black D&AD pencils.

DDB hired John McCarthy as president of its San Francisco office. Throughout his career, he has worked with brands including Google, Coca-Cola, Nike, PlayStation, Goldman Sachs, GE, Chanel, State Farm, Home Depot and the United Nations. He joins from YML, where he was senior VP of strategy, and was general manager at Johannes Leonardo before that. He also led strategic initiatives at JWT and corporate social responsibility at Qualcomm.

Fabien Loszach joins Forsman & Bodenfors Montreal as VP, strategic planning. He was VP, digital at Ogilvy Canada, where he managed the Épargne Placements Québec, Volvo Trucks (Novabus and Prevost), Stationnement de Montréal and Benny restaurants accounts. Prior to that, he was VP, interactive strategy and content at Brad and earned a PhD in Sociology. He is also the author of the French-language book “50 Questions to Explain the Web to Your Father” and the upcoming “Encyclopédie du Web.”

Adam Smith is now chief revenue officer at Uproxx, which was acquired last year by Warner Music Group. He joins from Condé Nast, where he oversaw video for the West Coast and sales for Los Angeles. Previously, he oversaw U.S. sales at Vevo and spent four years at MySpace and two seasons with the Sacramento Kings.

Lippincott hired Greg Handrick as senior partner and director of EMEA in its London office. Simon Glynn, the creative consultancy’s former head of EMEA, becomes chief strategy officer. Previously, Handrick was a partner at Prophet, responsible for growing the EMEA business. Prior to that, he worked at McKinsey and France Telecom (Orange).
Barbarian promoted Courtney Berry to managing director, a new role at the agency. She has held positions at Publicis, Havas, BETC Paris and Grey, working with brands including L’Oréal, Pantene, Gillette and the NFL.

Chemistry hired Michael Micetich as associate creative director and copywriter in the agency’s Atlanta office, working on clients including Kirkland’s, Children’s Healthcare of Atlanta and Marriott. Most recently, Micetich was senior copywriter at VML Atlanta and has held positions at 22Squared, Fallon and BETC London, working on brands including Netflix, Toyota and Home Depot.