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March 18 2010
10:56
[Sandbox.fm] Youtube Makes Deals With Independent Musicians
Unsigned musicians in the US now have the opportunity to approach Youtube directly to strike deals to monetise their videos on the site. There’s an initial approval process which artists must complete that involves uploading tracks and information for Youtube’s approval. The things they’re looking for are potential rights issues and general audio and song quality.
Once approved artists will share in revenues generated from pre and post roll ads placed within their videos, this means that they will still make money even if they’re embedded outside of Youtube. There’s also the potential for an e-commerce element by building in purchase buttons for music, tickets and merchandise.
