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March 18 2010

03:59

[Indie Music Tech] Urban Music Licensing with Affix Music

Music licensing continues to be a hot topic at conferences like MIDEM and SXSW because it's a growing opportunity for artists and labels - from games to widgets, and revenue from licensing will increase over the coming years (about €1.2 billion in Europe alone by 2014 according to Forrester Research). However, this has created a flood of licensing companies attempting to capitalize on the opportunity - another one launched just yesterday. Given the crowded space, and the competitive nature of licensing, it seems that carving out a niche will be important for providing deep expertise to a particular audience about a specific type of music. Affix Music is one such company taking this approach with a focus on urban music, and according to these stats included in their video below, it's a big enough opportunity by itself:
  • as of 3/10/2010, 8 of the top 10 music videos on MTV are urban artists
  • as of 3/10/2010, 16 of the top 20 music videos on YouTube are urban artists
  • as of 3/13/2010, 8 of the top 10 artists on Billboard's Hot 100 are urban artists
  • as of 3/13/2010, 9 of the top 10 ringtones are from urban artists