A lot of physical concerts have been cancelled during the Covid-19 pandemic, but it’s been heartening how many fans have held onto their tickets for the ones that have been postponed – even those delayed for a year or more. Now ticketing firm Lyte has developed a tool that capitalises on this loyalty in a different way. It enables fans to reserve tickets for shows by their favourite artists in their area, with the ability to cancel those reservations if they want or need to.
According to Billboard, British artist Jacob Collier has been testing the feature, and more than 41,000 of his fans have signed up for his ‘flexible touring plan’. “The amazing thing for me about this is that fans essentially join waiting lists completely risk-free,” said Collier.