Spotify is putting some oomph behind its ‘Radar’ initiative to promote emerging artists.
Originally launched in March, it now has a dedicated hub on Spotify, highlighting new releases from the artists as well as country-specific ‘Radar: First Listen’ playlists gathering some of their tracks.
The idea is that listeners don’t just discover the artists from their country, but also those from other parts of the world.
Spotify published some stats alongside this news: the 115 artists chosen for ‘Radar’ have been streamed more than 2bn times since the campaign’s launch in March by 112 million listeners, while collectively seeing their followers grow by 64% on average.
Read our recent interview with Beabadoobee, the latest artist chosen for ‘Radar’ in the UK.